A good rule of thumb is to use the keywords where they organically fit. Here’s a simple one – identify a list of competitors in your niche and type these URLs into the WordStream tool to obtain a list of keywords that you can potentially target.įor some quick wins, use the Google Keyword Planner Tool to pick out low competition keywords that may be easier to rank for.Īs tempting as it is to stuff your content with a long list of keywords, cease and desist! Google has bots that skim content for keyword stuffing and penalizes the website, which can cost you your rankings. There are several different methods you can use for the exercise. The most important part of SEO content writing is keyword research. If you do decide to go down the route of self-management and learn how to write SEO content on your own, here are some important do’s and don’ts to remember: Do Research Your Keywords, But Don’t Stuff Your Content With Them Determining when and where to place these terms and the selection of the correct terms requires expertise.Īs a business owner, your option is to either learn this on your own through trial and error and spend considerable time and resources, or partner with businesses that manage SEO content writing services end-to-end for you. But to limit the process to the insertion of phrases and terms makes it seem a lot easier than it is. Needless to say, SEO content writing cannot be over-emphasized. In other words, the possibility of receiving traffic decreases the further away you are from the top search results. Unless you get into the top spots for those terms or phrases, it’s unlikely your content will get seen.įirst page results on Google receive 91.4% of search engine traffic, while the second page receives 4.8%, and the third 1.1%. The competition for the top spots in search engines when users type a specific term or phrase is therefore huge. The top 3 organic results get 75% of the clicks.
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